Lululemon Winter Classic 2024 Popup

In collaboration with the NHL Winter Classic in Chicago, Lululemon brought guests an exclusive behind-the-scenes experience of hockey sensation Connor Bedard's backyard training regimen. The pop-up replicated Bedard's training setup in Lululemon’s Chicago storefront, offering visitors the chance to step into his shoes and "Take a Shot Like Bedard" for a chance to win exciting prizes. This immersive experience gave guests a unique opportunity to connect with the athlete’s journey and the dedication it took to become one of the youngest NHL players ever.