From the initial tease that sparks curiosity to the augmented reality experiences that unfold, each stage invites enthusiasts to unravel the magic of this groundbreaking collaboration. Buckle up for a journey that transcends the ordinary and immerses you in the dynamic fusion of two powerful forces.
Part I | SOCIAL MEDIA TEASER
Your Instagram feed becomes a canvas of intrigue as Ford unveils a carefully crafted silhouette – a dirtbike helmet that gleams in the shadows, concealing the essence of the collaboration. The intentional mystery beckons followers to embark on a guessing game. With just enough visual cues to pique curiosity, the subtle caption invites viewers to uncover the magic that awaits. The stage is set for a journey into the heart of an extraordinary partnership.
Part II | AR activated teaser
Early functioning prototype test of the AR app
Transition from speculation to exhilaration as the second part introduces an augmented reality app. Immerse yourself in a miniature stylized terrain where a dirtbike kicks up dust, navigating through the landscape with the bold presence of 3D text showcasing the union of the two iconic brands. The app provides an interactive and dynamic preview, offering a taste of the collaborative power that awaits. It's not just a glimpse; it's an invitation to ride along the merging paths of innovation and adventure.
Part III | AR Immersive environment
The grand finale unfolds with an augmented reality experience that transports you to a desert campsite – the aftermath of a day filled with adrenaline and exploration. Picture the truck and dirtbike harmoniously parked next to a flickering campfire, a tent standing tall against the backdrop of dunes. As the viewer, you step into this immersive landscape, surrounded by the echoes of adventure and the spirit of collaboration. The third part completes the journey, revealing the seamless integration of power, performance, and the boundless joy that comes from the perfect alliance of a reliable truck and an unstoppable dirtbike. It's not just a collaboration; it's an unforgettable experience waiting to be embraced.
