unBoxed 2024 was a dynamic event hosted by Amazon Ads, designed to help advertisers connect with shoppers at key moments in their purchase journey. The event featured immersive, festival-inspired spaces for Amazon’s affiliates, each designed to highlight unique brand moments and foster audience engagement through ad content. The spatial design incorporated custom-built structures, transforming each affiliate's booth into a personalized experience, blending interactive elements with strategic storytelling. This approach created a vibrant, memorable environment, encouraging deep connections between brands and attendees.
Prime Video
Prime Video Spatial Design
Prime Video's space seamlessly merged the thrill of cinema with the energy of a music festival, offering guests a variety of immersive experiences. Upon entering, visitors were greeted by a large cinema marquee and a display of upscale movie posters, evoking the ambiance of a premier theater. To the left, guests could engage in an augmented reality free-throw competition, showcasing Amazon's partnership with the NBA. On the right, an immersive portrait station used generative AI to transport guests into scenes from their favorite Amazon cinematic titles, creating personalized, memorable moments.
AR Freethrow Challenge
AI Photobooth
Now Streaming Feature Wall
Interactive Demo
Amazon TentPoles
Amazon Tentpoles Spatial Design
The Amazon Tentpoles space was designed to reflect the everyday experiences of Prime members, creating a welcoming home environment where branded moments were seamlessly integrated. The space highlighted how members interact with Amazon content in their daily lives, with carefully curated areas that showcased the platform’s offerings in relatable, real-life settings. This thoughtful design created an immersive, comfortable space that encouraged connection and engagement with Amazon’s diverse content.
Amazon Ads Partners
Amazon Partners Podcast Studio
The Amazon Partners Podcast studio served as the vibrant hub for all things music, designed to host discussions around Amazon's music offerings and highlight the winners of the 2024 Partner Awards. Inside, a welcoming podcast booth provided an engaging setting for live recordings, while the exterior featured a display of award plaques and wireless headsets, allowing guests to listen in on the ongoing discussions. This interactive space brought together music, conversation, and celebration in a dynamic, immersive way.
Other Affiliates
Buy with Prime
Amazon Firetv
Amazon Business Ads
